Giro, by The Fonte Group
The whole market. Already mapped.
Giro starts with the wine-licensed restaurants, bars and retailers across our current New York City coverage already on the map, matched against state licensing records.
Upload your portfolio and current account list. Existing customers are identified, the remaining market becomes visible, and your reps can start working it. What they learn along the way stays with the company, not in a notebook.
Giro currently covers the New York City wine market. Expansion beyond NYC is coming.
Your business
Your business drops into it.
Upload your portfolio and current account list. There is no territory-building project and no blank CRM to populate first. Giro already contains the market within its current coverage, and your business takes its place on the map.
Your current accounts are identified
Existing customers are matched to the map and marked as yours, so reps can tell the relationships you already own from the market that remains open.
The remaining market becomes visible
Licensed venues across Giro’s mapped neighborhoods that are not already yours become workable prospects, with core account and licensing data already in place.
Fit scoring tells you where to focus
Giro evaluates accounts against your portfolio, so reps prioritize the doors most likely to make sense for the wines they actually sell.
Next accounts
And we see new accounts while they’re forming.
Giro follows new license activity as it appears in state records. It identifies the people behind a filing, connects them to venues they already operate when possible, and follows the application toward the point when the account can legally begin buying.
A new license application appears in Giro when it enters the state data.
Giro identifies the principals behind the filing and surfaces other venues associated with them.
When licensing activity makes the account actionable, Giro surfaces it again, instead of leaving the rep to rediscover it months later.
The opportunity enters the field workflow with its source, licensing status and relationship context already attached.
The relationship can begin before the full license ever appears.
Where Giro fits
Giro handles what happens before the order.
Giro is not your accounting, inventory or order-processing system. It handles the work upstream: finding and prioritizing accounts, helping reps work the market, capturing what happens in the field, and preserving the resulting relationship intelligence for the company.
When an account becomes a customer, your existing operational systems keep doing the jobs they already do.
The daily work
Know where to go. What to pitch. What happened last time.
The selling motion creates the CRM as a side effect. A visit becomes an account history. A buyer name becomes company knowledge. A photographed wine list becomes selling intelligence. A follow-up becomes the next action.
The rep works the market. Giro builds the record behind the work.
Request a demo
See Giro live.
Tell us about your portfolio and sales team. We will show you the actual NYC market inside Giro: how current accounts are separated from open prospects, how portfolio fit is scored, how new license activity surfaces, and how a rep turns that information into a day in the field.